Rob Cesternino is a new media writer and producer who has written and produced over a dozen different webisodic series.  The highly popular shows that Rob has developed with Iron Sink Media have generated over 100 million views.  Most notably, Rob was co-executive producer of “Roommates” which was sponsored by Ford and the first original series created with MySpace.  Most recently, as part of Iron Sink Media, Rob shared the first ever Streamy award for “Best Reality Series” for producing “The Shatner Project” with legendary actor William Shatner.

Rob Cesternino first received national attention on the CBS series “Survivor: The Amazon”, being dubbed “the smartest player to never win ‘Survivor’”.  Rob has also appeared on the E! documentary series “Kill Reality” which chronicled the making of an all reality star movie, “The Scorned”, which Rob co-wrote and produced.

In 2006, Cesternino became one of the founders of Iron Sink Media with Scott Zakarin, Paul Camuso, Al Cash and Tim Pilleri.  The new company sought out to provide viral, interactive entertainment. Iron Sink Media’s first project was the groundbreaking web series “Soup of the Day”, which was the interactive story of one man dating three women at the same time. The entire story was turned into a feature and released on DVD through Echo Bridge Home Entertainment. Iron Sink followed up “Soup of the Day” by creating several popular intertwined web-series, including “NoHoGirls”, “WeHoGirls” and “VanNuysGuys”.

In 2007, Cesternino and Scott Zakarin became executive producers on MySpace.TV’s first original series “Roommates”. The show received national attention for it’s use of the MySpace platform and sponsorship by Ford and FreshLook Contacts lenses. In 2008, Iron Sink continued to produce highly trafficked comedic web-series including “DownstairsGuys”, “UpstairsGirls”, “ModelBall”.

In 2009, Iron Sink won the first ever Streamy award for “Best Reality Series” for producing “The Shatner Project” with legendary actor William Shatner.